What is the role of a press conference in public relations?

A press conference serves a vital role in public relations by providing a platform to inform and engage the public. During a press conference, organizations can share important announcements, respond to questions from journalists, and clarify details about events or situations that may impact the community or stakeholders. This direct interaction helps shape public perception and fosters transparency, allowing organizations to communicate their messages effectively and establish or maintain trust with their audience.

While recruiting personnel, implementing safety protocols, and negotiating contracts may be important functions within an organization, they do not align with the primary purpose of a press conference in public relations. Those activities are typically handled through different channels and strategies that are not focused on engaging the public or the media in the same manner as a press conference.